Lead-Generating Google Ads Campaigns That Don’t Waste Your Money
PPC Management Services for Service-Based Businesses
When your service business needs a steady flow of qualified leads, but referrals or organic traffic just aren’t cutting it, Google Ads can fill the gap—if done right. At Firetail Agency, we specialize in PPC (Pay-Per-Click) Management for service-based businesses that want to grow without burning cash on poorly managed campaigns.
We build local, lead-focused Google Search Ads that deliver real results.
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Why Service-Based Businesses Can Benefit from PPC Ads
Let’s face it—no matter how strong your business is, lead flow isn’t always consistent. Paid search ads give you control. You can turn them up to supplement when business is slow, target specific services or geographies, and most importantly, reach people who are actively looking for what you do.
Example: Someone searches “best plumber near me to fix leak.” We make sure your ad shows up—above your competitors—with a strong message, fast-loading landing page, and a direct path to call or book.
What You Get with Firetail PPC Management
We don’t run bloated, set-it-and-forget-it campaigns. Our PPC management is lean, targeted, and conversion-focused from day one. Each campaign is built from scratch to ensure maximum conversion rates.
We build campaigns around high-intent, service-related searches—not just brand awareness or impressions. If it won’t lead to a call, form submission, or booked job, we don’t spend money on it.
We use smart keyword targeting, negative keywords, geo-targeting, and scheduling to make sure every dollar works for you. That means fewer junk clicks and better ROI.
We track what matters: calls, form fills, cost per lead, and ROI. No vanity metrics—just results. And we are constantly testing, tweaking and improving your ads from day 1.
You’ll know exactly what we’re doing, what’s working, and what we’re testing. We don’t hide behind dashboards—we bring you into the strategy. All campaigns are set up under your own Google accounts for easy access.
Who We Serve
We’ve built campaigns for dozens of service-based industries. If your business relies on local customers and a steady flow of qualified leads, we’re the partner you’ve been looking for.
These are some of the types of services we specialize in:
- PPC for Property Management Companies
- PPC for Moving Companies
- PPC for Repair Services (appliance, plumbing, electrical, HVAC, etc.)
- PPC for Home Builders & Remodelers
- PPC for Carpenters, Deck and Fence Builders
- PPC for Landscaping & Tree Companies
- PPC for Irrigation Companies
- PPC for Excavation companies
- PPC for Travel Agents & Trip Planners
- PPC for Contractors, Painters, Roofers, and more
If your ideal customer types something like “best [service] near me” into Google, we help you show up—and win that lead.
Why Firetail Agency?
We’re not a giant agency with 100 clients per manager. We’re US-based, lean, nimble, and focused on service businesses just like yours. We know the local lead generation game inside and out—and we know how to make paid search work without draining your budget.
- 💼 Small skilled team, high-touch service
- 💡 Campaigns built on strategy and real keyword research, not guesswork
- 📍 Local market expertise - customized for each niche service
- 📞 Clear reporting, real conversations, actual results
How Our PPC Campaigns Work
We start by understanding your business goals, services, and target market. Then we create a campaign structure designed to bring in qualified leads—fast.
Once live, we track conversions and monitor ad performance daily. Every click, call, and form submission is accounted for.
We test ad copy, bids, keywords, and landing pages continuously to improve lead quality and lower your cost per acquisition.
You get clear, monthly reports. We review performance together, discuss next steps, and scale what’s working, and eliminate anything that isn’t.
Recent PPC Case Study:
Niche:
Travel Agent
The Strategy:
Generate more leads that convert into clients with a targeted Google Pay Per Click Campaign.
What We Did:
We worked with our Travel Agent client to update their website first, to better optimize it for generating leads. We updated all the visuals and content on the website to reflect the target keywords for a better-optimized Google Ads Campaign.
The Results:
We launched this campaign mid-March, and previously this client had only averaged 1 lead per day or every other day. By the end of March, this campaign had already generated 60 leads! This client generated more revenue for their business in just 2 weeks than the past 2 months prior to this campaign launch!
Frequently Asked Questions
How does PPC management with Firetail Agency work?
We make the process simple, transparent, and built around your business. You’ll start by creating your own Google Ads account (we’ll walk you through it if needed), and then grant us secure management access. This ensures that you always retain full ownership and access to your campaigns.
How do you determine my monthly ad spend?
We don’t guess. We use keyword research, cost-per-click data, and analysis of competitive activity in your target market to recommend a realistic budget. This ensures your investment aligns with your goals—and avoids overspending on low-quality clicks.
What happens during the first 30 days of a campaign?
The first month is all about testing and optimization. We monitor performance daily, adjusting bids, refining targeting, and testing ad copy to find the best combination that drives results. This foundational period sets the stage for longer-term success.
How long should I run a PPC campaign for?
While some results may come quickly, we recommend running campaigns for at least 3–6 months. Google’s ad platform rewards consistent data and performance, so results typically improve over time as we continue to optimize your campaign.
Do I need special landing pages for my ads?
We can create custom landing pages for your campaigns, but we also strongly believe in the power of your own website. Sending traffic to optimized landing pages on your site builds your brand and ensures leads are engaging with your full-service offering. If needed, we’ll help you improve or update your existing website pages for conversion and keyword relevance.
How do you track leads and conversions?
We install tags and tracking codes that allow us to monitor everything—from phone call clicks to form submissions. This helps us clearly measure what’s working and what’s not, so every decision is based on data.
Do I get reports or updates?
Absolutely. You’ll have access to a custom reporting dashboard, updated in real-time, so you can always see how your campaign is performing. We also integrate key tools like Google Analytics, Google Search Console, and Google My Business for full transparency and performance insight.
Can you help with Local Service Ads and the Google Guarantee?
Yes! We can guide you through the process of getting set up with Google’s Local Service Ads and help you become Google Guaranteed. These are powerful tools for local service businesses looking to gain even more visibility and credibility in their area.
What if my website isn’t optimized for lead generation?
No problem. We offer website updates and conversion-focused design recommendations to ensure your site helps—not hurts—your campaign performance. From on-page keywords to better calls-to-action, we make sure your site is ready to turn clicks into customers.
Will this work for my business?
Every campaign is different, and results can vary based on your service, location, competition, and website. What we can promise is that we’ll work with you every step of the way—refining strategy, tracking performance, and constantly improving results to make the most of your investment.
Do you manage ecommerce and shopping ads?
We do not offer services for ecommerce and shopping ads, or display and video ads. Our specialty is working with service-based businesses that rely on phone calls to get more jobs and local customers. So we currently are focused on in-depth setup and management of search ads only.
How do I get started?
Reach out for a free consultation, and we’ll review your goals, service area, and budget to see if Google Ads is the right fit for your business. We’ll show you how we can drive real, trackable leads without wasting your ad spend.
Ready to Supplement Your Lead Flow with Paid Ads That Work?
Let’s build a campaign that helps your phone ring, your schedule fill up, and your business grow—without wasting a dime.
Contact Firetail Agency today for a free consultation and see how paid search can work for your service business.
We offer a free 15 minute discovery call to see if it’s a good fit to work together.