Leverage the right type of Local SEO

Get More Remodeling Leads Through Your Website!

SEO can be confusing to most people. We’ll guide you through the process so you can stick to what you do best; running your remodeling business.    You’ve worked hard for years to learn your craft in building and remodeling homes, and when it comes to ranking a website in search engines we’ve worked hard for years to learn this craft.  We’ll help clear the path for you and set you up for success by implementing all our knowledge in this field to fully benefit you and your business.

Benefits of Partnering with Firetail Agency for

Contractor SEO

Boost Your Visibility:

Imagine your construction company shining brightly on the digital map! With just the right SEO magic, we'll make sure your business pops up whenever someone's in need of construction services in your area.

Outshine Your Competitors:

Say goodbye to playing catch-up with your rivals. We'll help you leapfrog ahead by outranking and outperforming them on local search engines, making sure you're the first choice for potential clients.

Attract Quality Roofing Leads:

No more sifting through irrelevant leads that aren’t serious about booking.  Our SEO strategies are finely tuned to attract high-quality prospects actively seeking construction services, saving you time and effort.

Dominate Local Searches:

Become the go-to contractor in your city and neighborhood. We'll ensure your business shows up prominently in local search results, capturing the attention of homeowners and businesses right in your backyard.

24/7 Marketing Power:

Your website will become your hardest-working salesperson, generating leads round the clock, even while you sleep. It's like having a dedicated marketing team that never takes a day off! Think of all the new people you’ll reach that you never could if you were just knocking on doors.

More perks with SEO for Roofing:

Build Trust and Credibility:

A strong online presence isn't just about visibility; it's also about trust. With our SEO strategies, we'll boost your credibility, making potential clients feel confident in choosing your construction company for their projects.

 Trackable Results:

 We'll provide transparent reporting and analytics, so you can see exactly how our SEO efforts are driving results for your business. You won’t have to guess if something is working or not.

Tailored Strategies:

We understand that every construction company and contractor team is unique. That's why we'll craft a customized SEO roadmap tailored to your specific goals, target audience, and regional competitive landscape.

Continuous Improvement:

SEO is an ongoing process, and we're in it for the long haul. We'll continually monitor, tweak, and refine our strategies to ensure your business stays ahead of the curve and maintains its competitive edge.

Partner in Growth:

Consider us not just as your SEO agency, but as your partner in growth. We're invested in your success and committed to helping your construction company thrive in the digital age. We know if we’re doing our job right, you are the one that will benefit the most!

Supercharge your GC company's online presence!

Let's chat about how our contractor SEO expertise can take your business to new heights!

Technical stuff


  • Local SEO mapping
  • Google My Business Optimization
  • Outreach and Business Directory submissions
  • Keyword Research
  • On-site content optimization
  • Website backend optimization
  • Images optimization
  • High quality Content Creation
  • Site speed testing and improvements
  • Competitor analysis
  • Behavior flow analysis
  • Search terms tracking
  • Monthly analysis and reporting
  • …and much more! 

CASE STUDY: Roofing company in Boston

The Problem:

This roofer had been paying for SEO services with another company for over 2 years, and rarely ever got a lead through their website. They had to rely heavily on paying for shared leads from third party sources that were unreliable at best. With little to no organic traffic or leads from their own assets, they reached out for help. Our team at Firetail took over SEO end of 2023.

Their Goal:

To increase the number of local roofing jobs they were getting, by having their website found not only in their town but also in surrounding areas and in Greater Boston.

What We Did:

Our team overhauled their website visually with better content, well written informative content, and well-structured pages that were much more user-friendly and optimized for the right local search terms. We also updated their branding and logo, as well as added over 30 pages of geographically focused content. We implemented a program for linking to other local businesses and directories for authority, and continue to add blog posts and helpful info for customers on the Google Business page.

Roofing Website Before:

Roofing Website After Firetail Overhaul:

The Results:

4 months in and they are now seeing a massive increase in local traffic

The amount of new search terms they are starting to show up for beyond just their company name is greatly increasing! 

Online quote form submissions have increased by 135%

They are currently booking out 3 months for roof installations!

Learn how SEO can skyrocket your contractor website for lead generation!

Here's how we do it:

  1. Strategic SEO Optimization:   We'll conduct a comprehensive analysis of your website and develop a customized SEO strategy designed to catapult your rankings on search engine results pages (SERPs). By optimizing your website for relevant keywords and implementing advanced SEO techniques, we'll ensure that your business is the first choice for potential clients in your area.
  2. Targeted Content Creation:  Engaging, informative content is the cornerstone of successful SEO. Our team of skilled content creators will develop high-quality blog posts, articles, and landing pages that not only attract search engine traffic but also establish your authority and expertise in the contracting industry. We'll create content that resonates with your target audience and drives them to take action.
  3. Local SEO Domination:  As a local contractor, your success hinges on your visibility within your community. We'll optimize your website for geo-specific keywords, claim and optimize your Google My Business listing, and cultivate positive reviews to establish trust and credibility with local homeowners. When someone in your area searches for contracting services, your business will be the first one they see.
  4. Conversion Rate Optimization (CRO):  Getting traffic to your website is only half the battle; converting that traffic into paying customers is where the real magic happens. Our CRO experts will analyze user behavior, identify areas for improvement, and implement strategic changes to maximize conversions. Whether it's streamlining your contact forms, optimizing your call-to-action buttons, or enhancing your site navigation, we'll fine-tune every aspect of your website to turn visitors into clients.

By partnering with Firetail Marketing, you'll not only outrank your competition but also build a sustainable lead generation machine that works for you 24/7. Say goodbye to expensive third-party leads and hello to a steady stream of high-quality prospects who are ready to do business with you.

Start by contacting us today to schedule a consultation, and take the first step towards a brighter, more prosperous future for your contracting business.

Get In Touch

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